Male drivers are being urged to use their head and not lose it at the wheel, as a survey reveals almost one in four risk head-on crashes by overtaking blind, and many admit speeding at 60mph+ on rural roads.
The Brake and Direct Line survey of 1,000 UK drivers found that more than four in ten men (44%) have broken a 60mph limit on a rural road, compared to one in four women (24%) and men are twice as likely to do this monthly or more (20% compared to 9%).
Brake is pressing for government and local authority action to lower speed limits on rural roads to 50mph, 40mph or lower and implement measures to deter speeding and overtaking, especially on crash black-spots and road that pass through rural communities.
It is also calling for the government to get tough on rural road risk by funding wider traffic enforcement and running publicity campaigns to raise awareness of the dangers involved in driving too fast and overtaking.