A £50,000 pint of beer has been unveiled in London as part of the government’s latest THINK! campaign highlighting the consequences of a drink-drive conviction.
The Institute of Advanced Motorists (IAM) has calculated the personal financial cost of drink-driving for the first time, pricing it between £20,000 and £50,000. The calculation reflects the fines, legal costs, rise in insurance premiums and possible job losses faced by those who are convicted.
The costly pint, housed in a protective glass case and surrounded by security guards, was revealed in Leadenhall Market by Road Safety Minister Stephen Hammond.
“Most people know not to drink and drive but a small number still do, which is why we are highlighting the consequences of a drink drive conviction through our THINK! Campaign,” said Mr Hammond. “Anyone thinking of drinking and driving should be without any doubt – if you are caught driving over the limit you will face a heavy court fine and lose your licence – you could even go to prison.”